by Nolan Burris
Wednesday April 22, 2015

You’ve heard over and over again that you have to sell YOU as much as, or more than, you sell a supplier or destination.  It sounds good, but it isn’t always obvious just how to do it.

Then there’s the challenge of finding the balance between talking about your strengths and customer benefits without it turning into a “sales pitch.” Does anyone really want to hear how great you think you are?   It’s a real but important challenge to tackle.  Here’s why…

The average person takes a big vacation about once every year and a half.  What are the chances they’ll remember how amazing you were almost two years ago? You have to remind them – every…

Africa Answers takes you back to the glamor of old world travel; imagine Out of Africa with Meryl Streep as you explore, discover and experience all that an Africa vacation has to offer.

Headquartered in Seattle, Washington, Africa Answers is a US based wholesaler specializing in travel to over 15 different countries in Africa, including South Africa, Botswana, Namibia, Zimbabwe, Kenya, Tanzania, Uganda, and Botswana, as well as destinations in the Middle East and Indian Ocean islands. Africa…

This happened a while ago, but it can also happen to you.

A large advertising agency lost the Mars account after 70 years of service and $70 million in annual billings. The well-known D’Arcy Advertising Agency has been respected for over 70 years.

  — Travel Research Online
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