A friend of mine is in charge of a group of 350 folks that are coming into town next week to tour the area. She asked if I would like to put a flyer about Priceless Cruising in the "goodie bags" they will be handing out. Of course – I'd be foolish not to!

So the past few days have been spent creating that flyer. My marketing guru taught me that when you create an ad, first identify the problem and then show how your business is the solution ... in other words, "why" they need you.

I picked out an old cruise photo of mine (to grab their attention), created what I thought was a great headline, went into a detailed description of why I should…

Regardless of how many times I have fallen and managed to get up again, I amaze myself at just how much I still don’t know, and how much I have forgotten along the way.

Today’s lesson is one you can benefit from immediately. Learn from my oversight. It is the painless way to go.

The setting is a conference room; the place where I have been making my living for the past 25 years when not waxing eloquent on the Big…

by Elizabeth Cody
Tuesday April 21, 2015

Sydney is renowned for its iconic architecture, golden beaches and natural harbor. The city was settled in 1788 by Captain Arthur Phillip of The First Fleet with a total of 11 ships of convicts and officials with plans to establish a colony. One can say that Sydney has certainly come a long way since then, regularly appearing on ‘Top 10 Places to Visit’ and ‘Best Cities in the World’ lists with plenty of sights to see and things to do.

Sydney Harbour…