by Keith Powell
Wednesday April 08, 2015

What happens when old school business concepts meets new school technology? You get ‘Wow’ school! Keeping top of mind with prospects and customers is a key aspect to your marketing and sales efforts.

Over the years I have used a number of different approaches to accomplish marketing to my prospects. I want to share with you one of my favorite methods of keeping in touch with my prospects and customers. Direct mail... old school, yes. Add technology and you have new school. Having a system that combines the two to create a synergistic effect is what I call ‘wow’ school.

Southwest Airlines knows my birthday. My question to you, do you know your prospect's or customer’s birthday? If not, you should. You see Southwest Airlines sends me…

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The missing ingredient I am referring to, without a doubt is, you guessed it, follow up.

Question: Mike, are you implying that the simple practice of "follow up" is a skill?

Answer: Yes I…