by Shelli Nornes
Friday April 03, 2015

Every business owner knows the importance of social media. You must have a presence, even if it is a small one. Facebook is my main social media avenue, but I also have a Twitter account. Even though I do not use Twitter, I was able to set up my Facebook account to automatically Tweet posts to my Twitter account so it appears active. This has allowed me to have a Twitter presence without ever logging in. Visit http://www.facebook.com/twitter for details on how to do this.

It is tough to establish a following, and even tougher to keep your followers engaged, especially with the ever-changing rules that Facebook implements. I currently have 445 likes on my Facebook page. My last 12 posts each reached 123 followers…

In his book titled “Bowling Alone” Robert Putnam shows how we have become increasingly disconnected from family, friends, neighbors, and our democratic structures... and how we may reconnect.

  — Travel Research Online
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