by Nolan Burris
Wednesday February 04, 2015

I sometimes catch myself being a hypocrite. When it happens, it’s never a pleasant realization. Sometimes the awareness comes from learning new information, sudden enlightenment, or seeing the results of my own actions. However it occurs, I usually give myself a figurative smack on the forehead and try to correct course moving forward.

There’s another kind of hypocrisy where we willfully suspend and ignore our normal way of thinking. When we’re in that state, it’s possible to say or do things we would otherwise find annoying or offensive if said or done to us. It happens in our own industry! 

I’m talking about impersonal mass marketing. The hypocrisy arises when an industry that prides itself on the personal human touch, relies on the opposite in an attempt…

Don’t you just LOVE that phrase? “To tell you the truth.” This phrase is on the same page as “I’ll be honest with you.”

Here is an idea: Let’s be honest with each other for a change. Let’s see how it feels to be honest. You go first.

  — Travel Research Online
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