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Monday February 02, 2015

 

Destinations

9 Best Destinations for Music Lovers
If music is a significant element of your travel experience, you'll want to tune into one of these nine destinations, where you can play along with local musicians, watch an outdoor opera and much…

Seven amazing, surprisingly affordable beach destinations
It seems like winter's allure disappears with the holidays, right? When Christmas and New Year's have passed, what we once jollily called a "Winter Wonderland" is now less wonderful and more just, well,…


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Tours and Activities

Maine, One Coffee Roaster at a Time
Four places where you can check out the vibrant coffee scene in midcoast…

12 incredible UNESCO sites you've probably never heard of
The Great Barrier Reef and Grand Canyon are among the best known of almost 200 natural sites on the UNESCO World Heritage…

New sights, old city: Exploring Buenos Aires' street art
"It’s always changing, just like the people. But above all the art shows that there is so much life…


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Cruise

First look at luxury line Seabourn's next ship
Luxury line Seabourn on Wednesday offered a first look at the new ship it has on order for 2016, which it also announced would be called Seabourn…

New Cruise Line Cancels First Cruise
Bahamas Paradise Cruise Line cancels their first cruise to the Bahamas due to a fault with the ship's PA…


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Transportation

Airlines ground 5,400 flights as new work week begins
Air travelers faced major disruptions for the second Monday in a row as yet another winter storm snarled…

Seattle breaks passenger record amid Delta-Alaska turf war
Seattle-Tacoma International Airport (Sea-Tac) broke its all time-passenger record for the fourth year in a row in 2014, with competition between Alaska Airlines and Delta helping boost the airport's…


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Lodging

Sunrise Kempinski Hotel, Beijing: in pictures
The quirky Sunrise Kempinski Hotel, Beijing - designed to represent the rising sun and shaped like a scallop - opens…

Asian hotels: a lesson in design
Spanning an array of countries that are each undergoing varying degrees of economic development and cultural change, the architecture, interior and landscape designs of Wow Architects are driven by a desire to create a sensory…

Guests loathe them, yet resort fees are on the rise
Don't look now, but those reviled mandatory resort fees are on the rise -- and in places you might not…


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Other and Odd

The world's safest cities
Fifty of the world's biggest cities have been ranked in terms of personal, health, infrastructural and digital…

Greece: Why this is the summer to go
The election in Greece has triggered more political and economic instability in the euro zone. Yet the nation is heavily dependent on tourism; around two million British holidaymakers visit the country…


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Today in History

The Incorporation of New Amsterdam (NYC)
The Dutch first explored the New York Bay area of the Americas in search of highly prized beaver pelts. They established a Fort Amsterdam in 1625 to protect the entrance to the Hudson River on Manhattan…


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Editorial Musings

Do you have what it takes to keep clients coming back for more?

The other day I was talking to a friend who is the General Manager of a Wegman’s supermarket. For years, he has been begging me to shop at his store, but I haven’t. It is not like they are much more expensive—they can comparable to any number of their competitors. For me, it is that they are not convenient.

To get to Wegmans, I would literally have to pass 7 other grocery stores—all of which are more convenient and one that is a three-minute walk from my house. Which of course brought up an uncomfortable conversation about loyalty. Now granted, given the right opportunity, he would run to Whole Foods…but we are talking about my loyalty. And then I got to thinking.

What makes me, as a…

  — Travel Research Online
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The 365 Guide

Selling Myth: You Must Be A People Person

It is true that it helps if you are not an arrogant, mindless, non-caring salesperson. But it is also true that you don’t have to like people “carte blanche.”

Marchev's Rule: You must like the people you like. It is then in your best interest to consistently show them that you like them.

  — Travel Research Online
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Publishers Corner

Dressed for success: sales collateral

Whether you are an agent in a storefront agency with a large group of travel professionals and business development specialists, or whether you are a sole proprietor, you have a team to assemble. You require a full family of sales collateral that carries a consistent look and message. Your logo, your company name, your business cards, your company brochure, your email address, web site, Powerpoint presentations, invoices, print and email advertising, sales letters and stationery are all team members that carry your company’s mission out into the world.

Just as we daily groom ourselves in a mirror, perhaps we should spend some time making sure our sales collateral is properly suited up to do its job. Each piece of collateral is a "point of contact" with the public and…

  — Travel Research Online
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