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Monday January 26, 2015 |
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DestinationsSeeing Phoenix, for the Super Bowl and BeyondDowntown Phoenix will be transformed for the Super Bowl, and there is great food and art throughout the… Barbados through the eyes of its cricketers Some of our greatest cricketers, past and present, share their favourite places in Barbados, as well as their memories of playing on the…  Tours and ActivitiesThe world's 10 best waterfallsFrom Iceland to Iguassu, some of the most exhilarating natural forces to… 11 of the world's coolest themed runs Color bombs, bands and booze are all part of the action at these irreverent runs around the…  Cruise9 exclusive Mediterranean cruises that avoid the crowdsSmaller private boats head to off-the-beaten-track destinations without compromising on… Electrical Damage Leads to Cancellations Onboard Royal Caribbean Cruise Ship Royal Caribbean's Serenade of the Seas remains in New Orleans awaiting clearance from the U.S. Coast Guard, due to a water pipe break last night that caused damage to electrical equipment…  TransportationUS flights cancelled ahead of winter stormThousands of flights have been cancelled ahead of an enormous winter storm that is due to hit the north-eastern United… Recreational drone use halts flights at Dubai airport Flights at the busy Dubai International Airport were halted for nearly an hour on Friday because of the recreational use of drones… Aer Lingus confirms takeover bid by British Air parent IAG Aer Lingus announced Monday that British Airways parent IAG has made an improved takeover offer of 2.55 euros ($2.85) per share, and the board of the Irish airline says it is considering the…  LodgingLuxury chalet of the week: Chalet ZannierFor the moodiest of mood lighting, nothing rivals Chalet Zannier in… New app creates pop-up social networks at hotels A hotel app allows business travelers and others to network on the…  Other and OddAirline praised over defence of 'short and fat' cabin crewFacebook user's misogynistic criticism of Argentine flight attendants… Nine Travel Mistakes You Will Make at Least Once This Winter Here are some practical strategies for avoiding common winter-travel…  Today in HistoryAustralia Day and The Republic of IndiaJanuary 26th is known as Anniversary Day or Foundation Day in Australia and commemorates the arrival of the First Fleet of British Ships in 1788 and the founding of Sydney, and as the day the Indian Constitution took… TRO SMITH
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is a digital content editor at Goway Travel, a travel provider that has been in operation since 1970. Adam earned a degree in Business Commerce from Ryerson University in 2008 and has been with Goway since 2010, both as an agent and as a member of marketing personnel. We spoke to Adam about what it takes to create social media content of the highest caliber in the travel industry.
iever in the power of email. Huge! While it is often easier to get more reach with social media today, email still remains the more powerful medium. Social media is like Wal-Mart. People will come in, look around, maybe spill something in aisle 15 causing a disruption, and leave. They may buy. But more often than not, they will leave without a purchase. Email is different. Email is more like your house. You have sent them an invite to a party and they have accepted because they want to be with you; not because they just happened to be in the neighborhood. So, it only makes sense that email is a more powerful sales and marketing tool…if used correctly. Unfortunately, most…
Here are a number of lessons from a blind man. Not a “blind” man,” but a “blind man” … a guy who sells blinds.
noticed the "new car smell" is gone off of this year. Already we are deep into 2015. It's time to get moving. Every reader of my travel marketing column knows I think written business plans are important. Organization is essential. Clarity of expression and correctly assessing markets are requirements. But not a one of these is worth anything without ACTION. Along with every Marketing Plan (what to do) you need to write an Action Plan (how and when). Too many times we over-plan and over-perfect and in the process lose valuable opportunities to others who are quicker to act. It's time to take another look at our marketing calendar.
